#SwadesBuildingLivelihoods campaign is raising funds to build livelihoods of 15,000+ most needy households (tribal, migrant/daily-wage homes and others, poorest of poor families) in rural Raigad and Nashik districts of Maharashtra.
Our aim is to create self-sustaining communities as we build their capacities, strengthen inputs & market linkages ensuring that every household earns at least INR 2,00,000 per annum through a basket of programs - be it farm based, off-farm or non-farm interventions.
Every rupee you donate in this campaign will be matched by a corporate donor partner and the Swades Foundation ensuring a tripling of impact. The monies raised will be used to engage needy households into an income generation activity.
Swades’ strong 150 member field team along with the Village Development Committees that we have created at hamlet level helps identify the most needy household.
Beneficiary undergoes a rigorous training and certification process – ascertaining the commitment and inclination towards the livelihood chosen.
Swades provides input support, financial literacy training and continuous handholding to ensure successful outcomes.
The beneficiary is empowered and expands the programme on his/ her own by reinvesting part of the income/ profits earned.
How will your contribution help?
will help us engage a household in Poultry or Fishery and help them augment their annual income by INR 25,000 to 35,000
will help us skill a youth or engage a household in goat rearing or dairy augmenting their income by INR 40,000 to 80,000
will help us bring 1 acre of land under drip irrigation helping farmer augmenting their income by INR 60,000 to 80,000
Every rupee you donate in this campaign will be matched by a corporate donor partner and the Swades Foundation ensuring a tripling of impact.
Founded by Ronnie & Zarina Screwvala, the Swades Foundation operates with a single-minded focus of empowering 1 million Rural Indians every 5 to 6 years. Our USP is a 360° intervention inside-out model of development, with a multiplier effect. Our holistic approach covers all aspects of individual and community development through 4 key verticals – Health & Nutrition, Education, Water & Sanitation and Economic Development. Our strength is our ~1,300 strong team comprising 1000+ community volunteers and 270 full time staff (FTE specialists & professionals); 90% FTE work at the grassroots, making us a strong execution foundation. Read more at www.swadesfoundation.org
Ronnie is a first generation entrepreneur who started his journey by introducing India to multi channel TV viewing, by launching the first cable TV network in the country. From there, he went on to build a Media and Entertainment conglomerate spanning Television, Motion Pictures, Broadcasting, Games and Digital that was bought by The Walt Disney Company in 2012 for an enterprise value of $1.4 billion.
Zarina is a member of the UN Women Business Sector Advisory Council (BSAC) and was also one of the Founder-Directors of UTV (now a part of the Walt Disney Company India), where she led the creation and launch of several leading broadcast brands.